Storytelling Structure That Works: The 20:60:20 Rule for Writing and Branding

September 2, 2025

Data-Backed Story Structure: 20% Introduction · 60% Development · 20% Conclusion “Why do some stories stay with us, while others are easily forgotten?” — The answer lies in their structure. Hello, I’m a blogger who’s been completely immersed in storytelling lately. One evening, I was relaxing in a cafe after work, watching Netflix, when a question popped into my head:…

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Storytelling Structure That Works: The 20:60:20 Rule for Writing and Branding

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Design Your Founder Story with the Hero’s Journey: An 8-Step Checklist

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Storytelling Structure That Works: The 20:60:20 Rule for Writing and Branding

September 2, 2025

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Entrepreneurship

Design Your Founder Story with the Hero’s Journey: An 8-Step Checklist

September 1, 2025

How many stages does your founder story actually cover? The most compelling brand stories start with the “Hero’s Journey.” Hello! One of the most common questions I hear is, “How do I tell my founder story so it truly resonates?” I used to just list tough experiences. Then a consultant suggested I rebuild it with the Hero’s Journey—and everything changed….